November 15th, 2023

​Autumn in the NC Mountains (4) // Palate cleanser // Since before the Civil War, the Mast General Store has been stocking the goods their neighbors needed, popularizing the saying “If you can’t buy it here, you don’t need it.” These images were taken at the original store in Valle Crucis (pronounced “valley crew-sis”) or “the Valley of the Cross” (near Boone). Though Mast now operates a few more decidedly modern stores dotted throughout NC, SC, and VA, you owe yourself a visit to the original with its creaking wood floors, packed shelves, and even the local post office.

@NikonUSA #Z_6 #vallecrucis #MastGeneralStore #oldtime #mercantile #NC #NCMountains #fall #fallcolor #autumn #autumnaldeluge #red #leaves #jonathancwatsonphotography @mastgeneralstore